Render Studio
How might we streamline the creation of consistent, high-quality visuals from configurable 3D models—bridging manufacturing and marketing?
Ford was preparing to launch the new Mustang, whose factory 3D model included thousands of configurations across trims, rims, and interiors. Without in-house 3D expertise, regional marketing teams relied on local agencies to produce imagery in their own ways — resulting in inconsistent outcomes, slow iterations, and high production costs. This challenge is common among manufacturers creating visuals for highly configurable products.
Render studio walkthrough, turning complex manufacture model into marketing content.
We created Render Studio, a web-based tool that empowers marketing teams to easily generate large volumes of high-quality imagery using existing configurable product models — streamlining content creation, ensuring consistency, and dramatically reducing production time and cost.
*** To keep this case study easy to follow, the process, challenges, and solutions are presented in a simplified form
