Forma Cloud

1. Executive Strategy & Leadership: Reported to the Design Director and spearheaded strategy workshops with VPs and Directors across Sales, Product, and Engineering. These sessions served as the catalyst for the organization, aligning cross-functional leadership on the Digital Twin vision and roadmap.

2. Strategic Scaling & Market Fit: Transformed a single eCommerce tool into a multi-industry foundation. I led the research that identified the most valuable use cases, helping the business find product-market fit and scale into a cross-industry solution.

3. Team Growth & Operations: Scaled the design organization through hiring and mentorship. Implementing a data-driven culture and review frameworks that ensured consistency across the Digital Twin org and the broader company.

4. 0-1 Product Design: Served as the founding designer and end-to-end owner of the market’s first digital twin platform.

Forma Cloud is a web-based SaaS platform that bridges the gap between industrial 3D design and global digital commerce by serving as a central management and distribution hub. It enables brands to link factory-grade 3D data authored in Forma Editor, Render Studio or other 3D softwares, create a digital twin presence that could be distributed to eCommerce platforms like Shopify and Salesforce. Forma Cloud empowers marketing teams to effortlessly publish, version control, and analyze any live updates, synchronizing product models and marketing endpoints.

The Problem

• Disconnected data: Currently, 3D content is typically "one-off" manual project that is completely disconnected from factory data, without the synchronization, any product update immediately obsoletes the content what consumers see.

• Management Bottlenecks: Current ecosystems requires expensive experts to handle complex versioning and "source of truth" management for thousands of product variations, which small/medium business usually could not afford.

• Invisible Performance: Without integrated analytics, brands cannot see how their 3D models are performing or how users are interacting with different product variants.

The Solution

Forma Cloud solves the fragmentation problem by providing an end-to-end pipeline that carries factory data all the way to the consumer's screen. It moves 3D from a static design file to a live, managed service that stays connected to the brand’s industrial data and eCommerce performance metrics.

• Web-Based Central Hub: A single "source of truth" to manage complicated versioning and instant updates across all global digital touchpoints simultaneously.

• Turnkey eCommerce Integration: Push 3D variations and interactive content to platforms like Shopify and Salesforce with simplified deployment tools.

• Interactive Analytics: Gain insights into model performance, tracking user interactions and variant popularity to drive better business decisions.

I collaborated with PM to transform early research into a compelling product vision that captured executive attention and secured resource for a full product team. From there, I transitioned from solo designer to a leadership role helping recruit the team (design/eng/pm/doc) while designing the entire end-to-end 3D ecosystem for the automotive & manufacturing vertical.

Forma Cloud was sold as part of the industrial solution to big name manufacturers(Hoka, Nike, Piaget Watch, Luxottica) and later on became the backbone of Unity Digital Twin Portal which I led the design. In simple term, I joined and grew with the Unity’s push on most industrial use cases and became the key design leadership that scaled multiple products from zero to an entire ecosystem.

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